A B2B site is a dependable tool that has many responsibilities. However, its primary objective is to convert potential customers into clients.
Achieving success B2B websites cover everything from increasing brand awareness to expressing thought leadership and showcasing your business’s talents and products.
However, at time’s end, you need all those items to help push you toward revenue and pipeline.
Let’s get started and discover how you can increase your b2b lead generation blog conversions by using the help of a few tried and tested strategies.
A strong call to action
Campaigns are usually centered around CTAs (or, “calls to action”) to track goals and converts. A well-designed CTA emphasizes the importance of different links and also catches the attention of users when they scroll through the site.
CTAs are typically among the most simple design elements you can modify when you are optimizing your website. Begin by adding CTAs to your pages that are performing the best to start collecting data and increase the chances of a successful conversion.
If you used buttons on your CTAs in the past, now is the right time to make the switch. Utilizing buttons to distinguish your CTA from the standard link will make your site be noticed on the page, with the appearance of 3D. It is also possible to go one step further and add a hover feature to your buttons to create an interactive function.
Although it’s nice to have an attractive CTA across every webpage, it’s important to make sure to use them sparingly. If you have excessive buttons or CTAs You could end up with a complicated layout that may cause confusion for users and lead to them not clicking anything whatsoever.
The user experience should take about three clicks from beginning to end. By being selective in your position, you will be able to clearly guide users to accomplish their objectives more quickly, while improving the overall experience they have on your website.
Skimmable Content
We all wish that visitors to our websites will read every line of content that we wrote for every page…but they don’t. The presence of a large amount of information on your site is beneficial for SEO however, you don’t want to have a site that’s difficult for users to comprehend. Be sure to format content to emphasize important characteristics of your product or services.
In particular, make sure that you create your content in a format that includes the following elements:
- Big headlines
- Short paragraphs
- Images
- Videos
- Bulleted lists
Utilizing various headers as well as short paragraphs that are separated by videos or images can aid in simplifying your content. It prevents users from being at a loss for words. In fact, content with pictures is able to get 94 percent greater views than those that do not. Infographics, videos, and photos aid users in processing and retaining information more quickly, keeping them interested and much more likely to be converted.
Responsive Web Design
Marketing and design on the web are now well into “mobile first” territory-and your website must keep pace with it. in 2021 60% of all Google’s traffic within the US was made on a mobile device. If your website is not optimized for mobile devices it could be missing half of your clients.
More than half of people using mobile phones will leave websites that take longer than three seconds to load. If users must zoom in on the page to read the content or wait for your website to load, they’re probably to abandon your site and will not be converted. Making sure that your site is mobile-friendly web design will give your users an enjoyable mobile experience on your website.
Reduce Your Form
Enhancing user experience goes with increasing site conversions. Forms for contact are typically a significant element of your objectives and often the best outcome of your user journey. While filling out a form online may appear to be a straightforward task but it is usually an enormous commitment to the user. Try to make your forms simpler by removing unnecessary fields and turning them into checkboxes or other elements and also enabling autofill.
It is important to ensure that there aren’t barriers to users filling out an application. Make sure that you provide reassurance throughout the procedure. Make use of conversational and natural language. Remember users will often be sharing personal information, so make the experience feel comfortable and not intimidating.
Testimonials and Reviews
Start a campaign of email to request current customers for reviews or plan the shooting of videos with testimonials. Another way to highlight reviews is to make them part of an analysis. Case studies are a great way to provide compelling data about how your customers have developed using your services, or the benefits they have received. Reviews can be utilized in all of your digital marketing strategies to improve your online presence.
The final line
It’s true that the majority of B2B websites don’t make a good conversion. Do you know why?
I’m confident that today that this isn’t because you’ve not put in enough time to identify who you’re targeting and nail down the key marketing strategies or hire designers to come up with an eye-catching design.
This is because the B2B buying experience has changed and you have to adapt in line with the changing times.
