What is on-page SEO?
Any optimization that you control and incorporate on your website is referred to as on-page SEO. On-page optimizations try to increase your ranks or visibility in search results on Google, Bing, and other search engines by making your website more usable and beneficial to users.
Why on-page SEO is Important?
Higher search rankings, more visitors to your site, and more conversions are all benefits of on-page SEO. On-page optimization takes time to show benefits, but once it does, it can boost your online ranks and sales.
On-page SEO Factors For Higher Rankings
You have various different ranking elements when it comes to on-page optimization. All of these variables should be optimized. Investing the time to enhance each of these variables can boost your search engine rankings and make your website more competitive and difficult to defeat.
Here are the on-page SEO factors:
- URL
- Title tag
- Meta description
- Heading tags
- Alt tags
- Keywords
- Page Speed
- Internal linking
- Optimize Images
- Mobile friendly
URL
What is a URL? Your URL is similar to an address, except it refers to a web page.. Brief descriptions of the page’s topic should be included in the URLs for your website’s pages.
To improve your site’s architecture and help you rank higher in relevant search results, use clear, ordered URLs like the example below.
If you have a page about SEO agencies in the United States, a decent URL for it is www.yoursite.com/seo-agency-in-the-United-States.
In addition to making your site easier to access, including your keyword in your URL rather as a big string of jumbled numbers provides users a better notion of your page subjects.
Title tag
What is a title tag? Your title tag is the title of your page, but it only shows up in search results. Google needs to know what your page is about in order to show it in search engine results pages (SERPs). It’s easier for search engine crawlers to understand your website if you use certain keywords in the title tag of each page (title>, /title>).
Meta description
Your meta description is a summary of your page that displays in SERPs. A meta description has no direct impact on on-page optimization. It is, however, a tool that assists users in learning more about your page. Another incentive to enhance your meta description for on-page SEO is that Google will bold user search phrases that exist in your meta description.
For the greatest results, including your core and relevant keywords in your meta description. For example, the following meta description could be used on a website about SEO agencies in the United States: “Are you looking for SEO companies in the United States? Read this post to learn about the best SEO services and how they can help you build your business!”
Heading tags
Heading tags use H2s, H3s, and H4s to break up information and make it easier to read.
You want to employ heading tags for both search engines and users when it comes to heading tags. Throughout your text, use header tags to divide it up and make it more legible and skimmable for consumers. You can also include your main or related keywords to give search engines more information about your page.
Remember to use your H1 tag to target your main term when crafting your heading tags.
Alt tags
Multimedia, such as photographs and movies, benefit from alt tags, which provide additional information. Because search engines can’t see multimedia, they rely on alt attributes to explain what it is.
If you have a photo of a Mango, for example, your alt tag may be “Sweet Mango.” You can also give the image files descriptive titles so Google has a better sense of what you’re working with.
Make sure your multimedia content has an alt tag. Apart from Google, alt tags assist people who are unable to see or engage with your content. Everyone who visits your site will be able to see your content if you use alt tags.
Keywords
Keywords are words that are utilised in SEO to target relevant user searches.
Text content should be included on each page of your website that explains the page’s topic.
Even sections that aren’t usually optimized, like the “Contact Us” page, can help your company establish internet visibility. Including keywords in the body text of your page aids Google in reading it and ranking it appropriately.
For each page on your site, you should conduct keyword research and build a list of keywords. Keyword research tools such as Ahrefs and Keywordtool.io can help you figure out what people are looking for when they search for your products and services.
Long-tail keywords have lower monthly search counts than broad keywords, but they also have less competition. Because long-tail keywords are more detailed, it’s usually easier to figure out what people are looking for.
Short and long-tail keywords are used in high-performing SEO efforts, and the terms you pick to target will depend on your business and goals.
Page Speed
Page speed is also a ranking element for search engines like Google. You have influence over your site’s and page’s speed, thus you want to improve it. Improve the speed of your website, and you’ll be able to rank better in search results.
Check your speed with PageSpeed Insights.
PageSpeed Insights will provide you with personalized recommendations for improving the speed of your website. You can also use some page performance best practices, such as compressing images, removing extraneous website code, and so on.
Internal linking
Internal linking refers to links between and within your website’s pages. When it comes to on-page SEO, internal linking is sometimes disregarded. However, as your site grows, it’s vital to have an internal linking strategy. Internal linking aids crawlers in exploring your site, discovering fresh material, and comprehending the context of other pages.
Internal linking on your pages with little to no material that is valuable to the user has a detrimental influence on the user’s ability to access stuff on your site that is beneficial to them. And if they can’t get to it, it’ll have a direct impact on your conversion rate.
Optimize Images
Images are a type of multimedia that aids in the comprehension and skimming of material. Images are important to both SEO and users. You can use photos to break up your content. You can also give context, such as for sophisticated procedures or features that are difficult to express. From stock photos to create graphics to screenshots, include images in your text.
Remember to compress your photographs when adding them to your site. Oversized multimedia can cause your page speed to slow down, affecting your rankings. Remember to include alt text as well, as this extra detail improves accessibility and can help with Google Image rankings.
Mobile friendly
The usability of your site on mobile devices is described as “mobile-friendly.”
Because mobile devices account for more than half of all Internet traffic, having a mobile-friendly website is critical. If individuals using smartphones and tablets are unable to access your site, your search engine rankings will suffer.
Mobile-friendliness or responsiveness is a ranking criterion used by search engines such as Google. This means that if your website isn’t mobile-friendly, you’re losing out on potential leads and income.
A mobile compatibility is no longer an option. It’s a must-have, particularly if you want to rank well for your keywords. When Google ranks your website, it takes mobile compatibility into account. Low compatibility equates to a low ranking.
The development of a responsive site is frequently the focus of on-page optimization for mobile-friendliness. You have a single site with a responsive website, which makes it simple to edit and add new material.
Check your site’s responsiveness using Google’s Mobile-Friendly Test tool!
