Facebook recently announced that it will invest roughly $1 billion to further reward creators to create content on Facebook and Instagram. Both platforms have already gained popularity as a result of their never-ending material of movies, photographs, and postings on their own sites. Mark Zuckerberg, the CEO of Facebook, is working hard to keep content creators engaged to Facebook and Instagram through the use of incentives.
This new incentive approach is known as ‘Bonuses,’ and it is designed to compensate content creators for creating and publishing new content on social networking sites. Payment will be available only if certain milestones have been met.
Creators will be able to see how much money they can earn using the app once the bonuses programme is fully operational. It’s a win-win situation for both the content creators and the business.
Furthermore, the first round of Instagram bonuses will only be available through invite, and artists will be required to integrate IGTV Ads in their videos in order to receive additional incentives, as well as be awarded for reaching milestones in Live Videos.
Both Instagram and Facebook are scheduled to roll out this functionality this summer.