In the new era of hybrid work, a digital adoption platform (DAP) is no more a nice-to-have. These digital adoption platforms are crucial for onboarding and promoting software adoption since they provide time, location, and learning flexibility. In spite of user adoption solutions growing popularity, 30% of businesses were still regarded as being behind the curve when it came to adopting new technology as of 2020.
However, it’s never too late (or too early) to look for solutions that can aid in enhancing onboarding, learning, and adoption, regardless of where you are in your technology adoption path. To assist you in selecting the platform that will work best for your needs and company, this post analyses the 11 digital adoption platforms.
What is a digital adoption platform?
As a result of its seamless integration with programs users are already familiar with and use, a digital adoption platform makes adopting new technologies easier. For instance, Spekit, a platform for digital adoption that enables learning anywhere, interfaces with Salesforce and Slack. It provides pertinent information directly in such apps without interfering with workers’ workflows.
Platforms for digital adoption also provide:
- Dynamic walkthroughs
- In-app guidance and team spaces
- Smart notifications
- Self-help features
- Analytics & dashboards
Platforms for digital adoption help businesses turn into digital businesses and improve employee satisfaction. The top-tier solutions offer a natural user interface that meets staff members where they are and enable them to grow, learn, and adapt with the least resistance.
The various subcategories of the Digital Adoption Platform category mostly concentrate on two use cases:
Digital adoption platforms for product users: These platforms aid in the understanding of the user experience by product teams, marketers, and designers. Product teams may measure and improve their user experience and app by using a digital adoption platform to see where customers are getting stuck, bouncing, and converting.
Digital adoption platforms for internal employees: These systems assist teams in promoting technology adoption in improving employee onboarding, learning, adoption, and retention.
The finest digital adoption platforms include self-paced learning and content formats that employees can navigate with little to no assistance, as opposed to inundating them with tonnes of material at once or making them sit through training sessions. Employees can adopt technology more successfully and learn how to perform essential job responsibilities as needed without disturbing workflows using self-guided just-in-time training.
How can a digital adoption platform help your business?
Platforms for digital adoption can help your business with employee onboarding, training, adoption, engagement, and even retention. Digital adoption platforms that work well can:
Reduce ramp time
According to a Gallup study, it normally takes new employees 12 months to attain their full potential. A digital adoption platform can support employees throughout their learning lifecycle and help them catch up more quickly as hybrid work patterns and sales cycles are increasingly shorter.
Provide self-guided learning and recall opportunities
The greatest digital adoption platforms include tools that complement experience-based learning and longer-form instruction. For instance, the digital adoption platforms would use video, walkthroughs, embedded hints, and prompts to guide a sales professional through the full process if they learned how to modify an opportunity stage during an onboarding session.
Improve the employee experience
According to Gallup research, only 12% of employees strongly agree that their company does a fantastic job of onboarding new employees. Therefore, a staggering 88 % believe there is potential for improvement. By providing knowledge whenever and wherever it is required, Spekit’s digital adoption platform enables you to create an employee learning experience that maximizes individual and team performance.
The various ways that employees look for, consume, and remember information is supported by step-by-step instructions, in-app notifications, knowledge bases, micro-learning, and team spaces.
Give adoption and enablement teams visibility
Champions of technology adoption can see how their teams are performing thanks to analytics and dashboards. Look for a digital adoption platform with built-in analytics to track employee performance, user adoption success, content usefulness, sales metrics, and other adoption KPIs.
11 best digital adoption platforms
A digital adoption platform for sales enablement, Spekit promotes learning everywhere. Without interfering with their operations, it enables sales teams to quickly adopt products like Salesforce and the ones they already use regularly. User onboarding and adoption are automated by in-app training, intuitive self-paced learning, and dynamic walkthroughs.
Additionally, Spekit features built-in statistics and dashboards that assist managers of revenue operations, business executives, and sales enablement in evaluating the success of their technology adoption initiatives.
Pendo is a platform for product teams that work with B2B customers. It aids in their comprehension of how users interact with their software. Teams can also gain insight into the features that clients use and their problems.
You may create in-app messages and walkthroughs with Pendo to assist consumers in utilizing your goods, learning about and utilizing new features, and (in time) turning into product advocates.
Appcues is a platform for no-code product adoption. Its features include text-bubble walkthroughs and the ability to segment users. Appcues are primarily made for product teams who are in charge of the user experience.
Briefly stated, the platform provides product teams with knowledge of how users interact with and perceive their programs. Then, using that information, businesses may grow, upsell, cross-sell, and keep customers.
Customer service is the main industry where UserIQ is used. With the use of its Play function, staff members may take the proper action to deliver a consistent and pertinent customer experience. Built-in metrics on the platform reveal which Plays are successful and which want better.
Teams use UserIQ to identify churn risks and growth opportunities to increase customer engagement. The platform includes reporting, visual insights, a health score dashboard, and in-app messaging.
WalkMe is a digital adoption platform for change management, product adoption, customer journey analysis, and employee onboarding and training.
Unlike some of its rivals, WalkMe does not include “learn everywhere” features but has self-guided learning options. The platform is perfect for businesses with a few thousand clients and can give CIOs and other business executives visibility.
Whatfix is a platform enabling internal staff members and end users to adopt new technologies. And Whatfix features a chat option that enables real-time assistance, and its support team is frequently praised for their professionalism and speedy response times on G2.
It would be fantastic if we could encourage more of our customers to try the Whatfix self-help tool instead of right away asking for assistance, according to reviewers like this executive in enterprise banking.
A platform for digital adoption called Userlane is excellent for businesses just starting with technology. Although it’s simple to use and put into practice, it doesn’t have as many features as some of the alternatives discussed in this piece.
Because Userlane supports multiple languages, building guides are quick and simple to scale.
With its drag-and-drop and no-code features, UserGuiding is a digital onboarding platform that assists users in learning software. For non-technical customers or SaaS businesses with little training or enablement resources, it’s a good solution.
As consumers navigate your product, hotspots and static information boxes provide them with quick pointers. Hotspots can also have guidelines added by content producers for a more thorough onboarding process.
A platform for scalable digital adoption, Apty is designed for corporate businesses that wish to drive business strategy. The platform is notably famous for its support for many languages, user segmentation, and survey implementation.
To simplify the gathering and processing of survey data, Apty also interfaces with Mixpanel, Qualtrics, Google Forms, Microsoft Forms, and other platforms. Its dynamic guiding tools help users comply with your business rules by demonstrating how to accomplish activities, correct errors, and ensure compliance.
For companies that need to scale quickly yet have little access to design resources, Chameleon is a platform for digital adoption. However, G2 users complain about the interface’s poor loading times and other difficulties.
Users can gain insights from specific audiences using its micro surveys. However, some complain that the segmentation setup is difficult. In addition, some customers complain about the absence of specific insights, which could be problematic for bigger enterprises. However, thanks to its codeless characteristics, it’s simple to inform users about new features.
11. MyGuide by Edcast
Using knowledge production, management, and sharing, EdCast is a learning experience platform that aids enterprises in discovery and problem-solving.
By making knowledge digestible and accessible based on each employee’s talents and capacities, its tailored learning capabilities improve the employee experience.
Which digital adoption platform is right for your business?
The digital adoption platform you select is increasingly important to employee productivity, scalability, and your capacity to retain top talent in a competitive market since digital adoption, onboarding, and retention are top-of-mind for most businesses. The capabilities of the platform and whether the digital adoption solution is employee- or product-focused will ultimately determine your choice.